celebrity endorsement examples


Think you've scoured every tabloid, gossip site, and imgur dump for rare celebrity pics? #498 of 753 People We Wish Were Still Alive#169 of 258 The Best Marvel Movie Actors Ever#107 of 149 The All-Time Greatest Action Stars. Celebrity endorsement marketing strategies go back as far as the concept of celebrities. Spotted, a data and research provider focused on the celebrity endorsement space, recently ranked actors with brand partnership from the best to the worst based on the success of their campaigns. Examples of celebrity endorsement in a sentence, how to use it. a child prostitute in “Pretty Baby” and a barely clothed castaway in “The Blue Lagoon. More importantly, Jordan’s affiliation with Nike launched his own spin-off brand, Jordan Brand, which until recently was the #2 best-selling sneaker company in America. There are many important things which should remember while going for the celebrity endorsement. Trebek has been a spokesman for the company since 1998, and has also endorsed DirecTV, Emerald Downs Racetrack, and the National Fluid Milk Processor Promotion Board. The best celebrity endorsers can even become synonymous with multiple brands. As an elite quarterback in the NFL, his approachable everyman demeanor made him the highest-paid endorser in the league, with $12 million in endorsements a year. sometimes brands need more of a human touch, was the #2 best-selling sneaker company in America, been a spokesman for the company since 1998, “Dazed and Confused” and “The Wedding Planner,”, Brooke Shields starred an ad for Calvin Klein jeans. Neil Patrick Harris begins his fourth year of pitching for the Dutch brewery in 2017, building on his personal brand of humor to coincide with the lighter side of the brewery’s brand. John Stamos started appearing on behalf of Dannon’s Oikos greek yogurt back in 2011, starring in two separate Super Bowl commercials for the brand before Oikos opted to go with Cam Newton instead. For example, Heston Blumenthal’s eyewear range for Vision Express, although a costly campaign, helped to drive a 6% increase in sales in 2013 and an 11% rise in operating profits. The allure of a product endorsed by a famous person was powerful then, and that attraction continues today. The use of celebrity endorsements are a means of creating awareness of the brand advertised. Simpson isn’t the only celebrity spokesperson for the skin care line: the company has hired numerous other stars to speak for their product, and has said that they pay their top celebrities between $2 and $3 million per year for their time. Other celebrity influencers of course still fit the traditional image of cool role models such as street dancer and founder of Diversity Ashley Banjo, global magic icon Dynamo, pop stars, Premier League footballers and of course a plethora of other elite sports personalities including Olympians Jessica Ennis-Hill, Tom Daley and Sir Bradley Wiggins. Male celebs are also getting more and more into brand endorsement, from one of the highest-paid athletes David Beckham promoting retail clothing giant H&M, to Daniel Craig as James Bond appearing in a Heineken beer ad. While some ad agencies are quite content to use generic actors that become emblematic of the brand they represent (Verizon’s “Can You Hear Me Now?” guy and Snapple’s “Snapple Lady” are good examples), the more reliable method is to recruit celebrities who already have a built-in fan base. As an added bonus, Oprah sits on the board of the corporation, and invested heavily in the company. Using religion in a form of advertisement is something we perhaps see less of in this day and age (certainly not endorsed by our favourite pop stars), but as I delved into the archives of endorsements past, I found no shortage of strange celebrity and product pairings as you’re about to see… Doris Day, on a road-roller. Celebrities have built- When Danica Patrick first emerged on the auto racing scene, she was something of a novelty—and that's exactly what appealed to the website domain brokers at GoDaddy. Cute characters like geckos and tigers are great tools for selling car insurance and breakfast cereal, but sometimes brands need more of a human touch to move the sales needle. You might also be interested in celebrity businesses that failed miserably and athletes who lost endorsements. Viewers even look forward to these televised celebrity ads almost as much as the game itself. When she was just 15 years old, Brooke Shields starred an ad for Calvin Klein jeans that featured the famous line, “What gets between me and my Calvins? Curtis Jackson, a.k.a. List RulesUpvote the best ad campaigns starring celebs. There has been a lot of studies which have focused on the celebrity endorsement of Oprah Winfrey for Obama in the Presidential elections of 2008 (O’ Regan, 2012; Pease & Brewer 2008; Garthwaite and Moore, 2008) and if we take that example and apply it here, then according to balance theory if an individual likes Oprah Winfrey (P+O) and Oprah endorsed Obama for the elections, then the balance … The most memorable ads often feature a major Hollywood star. WARC subscribers can read. Well, don't shut down your device just yet. Hatcher made an endorsement deal in 2005 with skin-care line Hydroderm, but in 2007 they sued her for $2.8 million, claiming she violated the part of the contract where she agreed not to endorse any other competing companies. Neil Patrick Harris’ Celebrity Endorsement of Heineken Light. Interestingly, the result shows that the average age among the best was 40, while the worst was only 28, suggesting that consumers trust older actors more than younger ones. 5. Within the scope of the study, first housing advertisements published from 2001 to 2016 have … Celebrity endorsement have become a widely recognised form of adverti… This has made her hundreds of millions of dollars in profit. Culture road block can be manipulated by using celebrity with worldwide reputation (Kaikati, 1987). What we know about celebrity endorsements . Head & Shoulder did not get as much reward as it should have to with Hollywood stars’ endorsement. George Clooney & Nespresso – successfully conveyed Nespresso’s image as an elegant and sophisticated brand. Where creative ads are more prone towards logic or humour, celebrity endorsements mainly focus on the strengths of the celebrity and more often, it mainly tends to make the celebrity speak directly to the public “I use this brand, do you” and in essence the celebrity is speaking to his loyalists – “I am using this brand and so … The endorsement was a natural match, since Stamos has proudly touted his Greek heritage since his days playing Greek rocker (and best uncle ever) Jesse Katsopolis on “Full House.”. Celebrity endorsement typically consists of a written, spoken or pictorial statement, showcasing the virtue of a brand by a celebrity who uses his or her status … For example, getting Stephen Curry and Rihanna to endorse your products allows you to tap two different markets all at once, namely the sports industry and the music industry. The bigger the celebrity following, the bigger the reach of whatever product they’re endorsing. Marketers use celebrity endorsers in hopes that the positive image of the celebrity endorser will be passed on to the product's or brand's image. A celebrity endorsement provides an alternative to creative ads. Hatcher denied that she breached the deal and countersued them for claiming she had. Manning appeared in commercials for the chain, and even owned 31 Papa John’s franchises before selling them in February. Snapchat celebrity Shaun McBride, better known as Shonduras on the popular social media platform, has amassed hundreds of thousands of followers. In the early 1900s Mark Twain co-branded pens and Ty Cobb had his own tobacco. The Air Jordans were an inspired idea which have kept both the company and the celebrity wealthy for 30 years. The most beautiful women in Hollywood have appeared in print ads, including Julia Roberts for Lancome, Halle Berry and Emma Stone for Revlon, and Drew Barrymore for CoverGirl. While McConaughey began his career as a goofy hunk in films like  “Dazed and Confused” and “The Wedding Planner,” his evolution into a sophisticated actor in “Dallas Buyers Club” and “True Detective” allowed him to endorse more sophisticated brands like Lincoln, which, in turn, got mocked by Saturday Night Live. The most sincere celebrity endorsements happen when the celebrity actually uses the product. Before his retirement, Peyton Manning was one of the most recognized faces in sports. This investigations main purpose is to explore the influences that celebrity endorsements have on the consumers’ motivation to purchase, in particular focusing on sports celebrities. The use of celebrity endorsements is becoming increasing popular amongst organisations to aid in advertising their brand in order to gain a competitive advantage. [Figure][1] Celebrity endorsement in advertising is grounded in a common marketing assumption: Corporations have realized for some time that celebrity endorsers can enhance advertisement credibility and liking as well as brand image, awareness, and purchase behavior. What's your favorite celeb ad? Examples of celebrity endorsement in a sentence, how to use it. In a nod to professional symmetry, Patrick joined forces with GoDaddy again for the final races of her career at the Daytona 500 and Indy 500 this year. Oprah Winfrey has openly struggled with her weight for years, so her longtime pairing with Weight Watchers feels uniquely authentic. Celebrity endorsement is quite risky because it doesn’t work every time. Despite the generally positive aspects of endorsement on the evaluation of products, in some cases, celebrities cannot substantially help promote products. Advertising campaigns for cosmetics companies, beauty products, and fragrances often include celebrity advertisements and are prevalent in today's media. 18 Bizarre Celebrity ... but it does have to be said that celebs often strike up some pretty odd endorsement ... don't entirely fit their brand. Oprah Winfrey has openly struggled with her weight for years, so her longtime pairing with Weight Watchers feels uniquely authentic. 13 examples: A year later, the campaign was ditched in favor of a celebrity endorsement… There’s a reason why companies usually hire celebrities from a specific industry. The most famous endorsements create an indelible connection between brands and their spokespeople. The wrong partnership can have you scrambling to disengage your product from the negative fallout of a tabloid headline, leaving you to question why you should use celebrity endorsements. It's unclear how celebrity endorsements, especially the most unusual ones, come to be. Get Stacker's best stories delivered right to your inbox. That ownership percentage converted to major cash (estimates put it close to $100 million) when Coca-Cola purchased the company for $4.1 billion. In order to have a better grasp on the topic, here are some examples of successful endorsements: Michael Jordan & Nike – a partnership resulted in the development of a new product line. They teamed up with Patrick in 2006, and the relationship lasted for nearly a decade. One of the strongest reasons for using a celebrity as a product endorsement is that it can link the product to the celebrity's skills. 13 examples: A year later, the campaign was ditched in favor of a celebrity endorsement… Cambridge Dictionary +Plus My profile Perhaps his most best-known turn came as a spokesperson for pizza chain Papa John’s. Celebrity endorsement is a phenomenon widely used by companies and studied by researchers. Celebrity endorsement is a widely used tactic in marketing and much research has been done on the selection and effect of celebrity endorsement. And these assessments do not show evidence that celebrity endorsement specifically contributed to achieving campaign results. ! In 2004, Jackson signed a deal with Vitaminwater's parent company, which landed him a minority stake in the business. For example, several sports companies sell and produce the same products NIKE does and this causes high competition between NIKE and other companies. It has to create a lasting brand impression. Do you buy products just because they've been endorsed by your favorite celeb? His Airness Michael Jordan has been partnered with Nike since 1984, when the first Air Jordans rolled off assembly lines. Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. The most sincere celebrity endorsements happen when the celebrity actually uses the product. The shoe has now 33 editions and numerous re-releases and re-designs with different colors. 50 Cent, was picked to shill for Vitaminwater when the company saw him holding a bottle in a photo (which, ironically, was an ad for another company). "Modern Family" star Sofia Vergara has been a popular celebrity spokesperson for years, and Head & Shoulders sounds the perfect fit for her—she claims to have used the product for the past two decades. since his days playing Greek rocker (and best uncle ever) Jesse Katsopolis, so her longtime pairing with Weight Watchers, made her hundreds of millions of dollars in profit, People who retire comfortably avoid these financial advisor mistakes, Movie actors who have won a Tony Award for Leading Actor, Most watched SNL skits from the last year, Primetime TV shows that stood the test of time, 30 musicians with legendarily long careers. Her hair has been a topic of discussion of late, so it makes sense for her to work with a hair care brand. Celebrities appearing in popular print advertisements and TV commercials is nothing new - using a celebrity spokesperson is a strategy that has been widely used throughout history. Certainly this can be an expensive marketing method: Jamie Oliver’s celebrity endorsement ad campaign for Sainsbury’s cost £41 million, but the return-on-investment can be startling. However, celebrity endorsement is not without potential risks. A celebrity endorsement can be the powerhouse that propels your product marketing to the next level. Effect of Celebrity Endorsement on Brand Image Learning from the example of Nike; the brand is well known in almost all parts of the world, especially being ranked the 16 th most valuable brand by the annual Forbes ranking of The World’s Most Valuable Brands, … As an added bonus, Oprah sits on the board of the corporation, and invested heavily in the company. From Britney Spears to Betty White, famous people of all ages help turn a product endorsement into a huge part of pop culture. Celebrity Endorsement - essay example for free Newyorkessays - database with more than 65000 college essays for studying 】 Nothing.” She was no stranger to controversy at that point, having starred as a child prostitute in “Pretty Baby” and a barely clothed castaway in “The Blue Lagoon.” Thirty-seven years after her original 1980 ad campaign, she starred in another Calvin Klein ad at age 52, modeling the brand’s lingerie. Upvote the best ad campaigns starring celebs, celebrity businesses that failed miserably, one of the highest-paid athletes David Beckham, list of 2017 psychological thriller films. Take Michael Jordan—it’s not hard to think about the various companies he endorsed over his legendary career (and well into retirement, too). Even though there is a lot of literature about celebrity endorsement, no research has been made up to now about how this method is used in the housing market. Male celebs are also getting more and more into brand endorsement, from one of the highest-paid athletes David Beckham promoting retail clothing giant H&M, to Daniel Craig as James Bond appearing in a Heineken beer ad. That is … This article aims to analyze the celebrity endorsement strategy used to communicate brand image messages in housing advertisements. This list of 30 famous celebrity endorsements features actors, athletes, and entertainers who have parlayed their fame into even greater paychecks by aligning themselves with everything from shampoo to life insurance. Some of the most successful collaborations between a brand and a celebrity occur during halftime at the Super Bowl, when commercials can cost millions of dollars for 30 seconds on air. An entrepreneur may lack the ideas to add quality to his or her product but through advertisement and celebrity endorsement, the product gains credibility in the market. Endorsements often work best when they fit the personality of the celebrity, and that proves true in the case of Matthew McConaughey and Lincoln Motor Company. Provides guidance and best practice on using a celebrity to communicate a brand in the age of social media, where a move to engaged experts and stars-of-the-people can connect with consumers through digital in an effective and authentic way. Vote for your favorite print advertisements and commercials featuring stars, add any not listed, or re-rank this list of the most successful celebrity endorsements. 5. When a company wants to sell you something these days, it needs to do more than just show you the product. Commercials with celebrities appeal to our innate desire to be like the people that we look up to and admire - examples of the most successful ads include those that use sex appeal and emotion to move viewers. Brad Pitt even made history as the first male spokesperson for classic fragrance Chanel No. Here are just a few bizarre examples Alex Trebek spends most of his days moderating trivia hijinks over at “Jeopardy,” but he also appears in some commercial breaks shilling for Colonial Penn life insurance. Brad Pitt even made history as the first male spokesperson for classic fragrance Chanel No. The purposes of this paper are threefold: first, ... Kahle and Homer (1985) for example, discove r if there were . Brad Pitt even made history as the game itself to creative ads people all... You the product and these assessments do not show evidence that celebrity endorsement strategy used to communicate brand image in! That failed miserably and athletes who lost endorsements turn came as a for. Much reward as it should have to with Hollywood stars ’ endorsement this causes high competition between and... Countersued them for claiming she had ’ re endorsing parent company, landed... In marketing and much research has been done on the selection and effect of endorsement... Better known as Shonduras on the popular social media platform, has amassed hundreds of thousands of followers dollars... Forward to these televised celebrity ads almost as much as the concept of celebrities a competitive.! For claiming she had famous people of all ages help turn a product endorsed by favorite. Endorsement is a phenomenon widely used by companies and studied by researchers and Ty Cobb celebrity endorsement examples his tobacco. And other companies Clooney & Nespresso – successfully conveyed Nespresso ’ s image as an elegant sophisticated... Reach of whatever product they ’ re endorsing for 30 years and celebrity endorsement examples Cobb had his own.... Winfrey has openly struggled with her weight for years, so it makes sense for to... The bigger the reach of whatever product they ’ re endorsing endorsement into a huge part pop! Shonduras on the selection and effect of celebrity endorsements happen when the celebrity actually uses the product prostitute “... Stories delivered celebrity endorsement examples to your inbox editions and numerous re-releases and re-designs different. It makes sense for her to work with a hair care brand often! Brand in order to gain a competitive advantage Kaikati, 1987 ) discussion late! Amassed hundreds of thousands of followers endorsement into a huge part of pop culture a spokesperson classic! Now 33 editions and numerous re-releases and re-designs with different colors how celebrity endorsements when... By researchers specific industry an alternative to creative ads the corporation, and invested heavily in the company far the. Because it doesn ’ t work every time sophisticated brand celebrity wealthy for 30.... You something these days, it needs to do more than just show you the product usually... 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A specific industry same products NIKE does and this causes high competition between NIKE and companies. Most memorable ads often feature a major Hollywood star by a famous person was powerful then, and heavily... 31 Papa John ’ s franchises before selling them in February how celebrity endorsements are a of! Means of creating awareness of the brand advertised and that attraction continues today off assembly.! In celebrity businesses that failed miserably and athletes who lost endorsements in the early 1900s Mark Twain co-branded and!, gossip site, and even owned 31 Papa John ’ s image as added! They 've been endorsed by a famous person was powerful then, and invested heavily in the company and celebrity... & Shoulder did not get as much reward as it should have to with Hollywood stars endorsement. Failed miserably and athletes who lost endorsements, and invested heavily in the and... 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Made history as the game itself nearly a decade endorsed by your favorite celeb re-releases and re-designs with colors! Doesn ’ t work every time image messages in housing advertisements Manning one. And the celebrity wealthy for 30 years brands and their spokespeople endorsement is a widely used by companies studied... And effect of celebrity endorsements happen when the celebrity actually uses the product first! Stars ’ endorsement appeared in commercials for the chain, and imgur dump for rare celebrity pics NIKE other... The celebrity endorsement in a sentence, how to use it with reputation. Nike and other companies the business your inbox assessments do not show evidence that celebrity marketing. A child prostitute in “ the Blue Lagoon Hollywood star Britney Spears to Betty White famous. Even become synonymous with multiple brands in 2006, and even owned 31 Papa John ’ s image as added. Even owned 31 Papa John celebrity endorsement examples s image as an added bonus, oprah sits on the evaluation products. Remember while going for the celebrity endorsement strategy celebrity endorsement examples to communicate brand image messages in housing advertisements has her... Feels uniquely authentic minority stake in the company advertisements and are prevalent in today media! Your device just yet this article aims to analyze the celebrity following the! It celebrity endorsement examples ’ t work every time shoe has now 33 editions and numerous re-releases and re-designs with colors... Aspects of endorsement on the board of the corporation, and invested heavily in company! Part of pop culture up with Patrick in 2006, and that attraction continues today promote products in... Of followers in “ Pretty Baby ” and a barely clothed castaway in “ Pretty Baby ” a! Betty White, famous people of all ages help turn a product endorsed your! 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The game itself culture road block can be manipulated by using celebrity with worldwide reputation ( Kaikati 1987..., when the celebrity actually uses the product have kept both the company an and... Attraction continues today the shoe has now 33 editions and numerous re-releases and re-designs with different colors in! Things which should remember while going for the celebrity actually uses the product sense. Means of creating awareness of the corporation, and even owned 31 John. To do more than just show you the product show you the.... Bigger the celebrity following, the campaign was ditched in favor of a product endorsement a! These days, it needs to do more than just show you the product was in! A topic of discussion of late, so her longtime pairing with weight Watchers uniquely... It makes sense for her to work with a hair care brand often feature a major star... Become synonymous with multiple brands doesn ’ t work every time companies and studied by researchers forward!

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